dictated, not read
DAB JAMS OF THE 2010’S?!
Were all aware of those old late night commercials in the mid nineties advertising the cheesy old 80’s hair metal hits and power ballads. Cross dressing, and ironically now most likely right-leaning republican white guys; all doing the same moves, wearing the same tight leather pants, teased hair,eyeliner, ibanez and BC Rich guitars, and inevitably playing the same sounding music.
Could the same now apply to rap music today?
Hair metal came to be in the 80’s, the peak in america of vanity and excess, and along with the debut of MTV a perfect storm of plastic narcissism and a disturbing lack of substance swept over the popular culture of america. Bands like Poison, Winger and Whitesnake ruled the TV and radio airwaves. And back at a time when the music industry was lucrative, they wasted no time turning the genuine rise in popularity of heavy metal,and introduced a process of homogenization to the genre guaranteeing money for the companies, but ultimately leaving the art, scene & culture in shattered pieces.
Hip hop today seems to be following the same trajectory, tons of artists all with an identical sound; Aesthetic over substance, and a culture almost split in two. Rap became the most profitable genre for record companies in the last decade, unfortunately this happened at the same time that the music industry has become everything but profitable these days. Money can be made with social media following and advertising more than they can with an entire album of work. Most of today's hot Rappers have never even put together more than a mixtape.
WHAT FUCKING NOW?
Is hip hop doomed to be a late night in eyeball advertisement you see before you shut off your eye-phone at night? Are the dab and bleached tips doomed to go the way of the tootsie roll and the mullet?
Hair metal eventually died due to grunge, is Kendrick our Kurt Cobain? I keep coming back to one verse when I have these questions….